At Hobart airport collecting friends after Christmas, I was browsing through the racks of tourist information pamphlets when I spotted this one suggesting a "Foodie's Road Trip" to Frank's Cider Bar and Cafe, which we are lucky enough to have at the end of our road. What stands out is that while of course they are promoting their own business, they've used valuable real estate on their marketing material to list other food and tourism businesses and things to do and see in our town of Franklin, Tasmania. Marketing the destination, not just themselves. Nice job, Frank's, that's the spirit.
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